Danida Market Development Partnership Programme

DMDP Programme Overview

The Danida Market Development Partnership (DMDP) Programme is designed to give an opportunity to enterprises that are keen on delivering towards Sustainable Development Goals (SDGs). The programme brings commercial and non-commercial actors together in partnerships to promote sustainable business, development and employment opportunities contributing to SDGs 8 (Decent Work and Economic Growth) and 17 (Partnerships for Sustainable Development).

The overall objective of DMDP programme is to contribute to sustainable economic growth in developing countries within the framework of the SDG’s. Through broad partnerships, the facility contributes to the motivation and mobilization of private sector investments. The basis of a partnership project is a business idea driven by one or several private companies. The support is given to ensure more combined knowledge and resources from different types of actors in order to ensure more comprehensive development results with a focus on SDG 8.

Spurring Job Creation in Kenya by Enhancing the Competitiveness of the Banana Sub Sector.

The Market Development Partnership Project will contribute to increased and sustainable incomes and decent jobs within the banana subsector in Taita Taveta County with emphasis on women and youth. This will by extension contribute to poverty alleviation.

The project will roll out interventions geared to enhancing the competitiveness of the banana value chain and hence improved market access for the targeted farmers. Production capacities of small holder farmers and service providers will be developed, and vertical and horizontal linkages facilitated thereby sustainably creating value and business efficiencies.

The project will deliver a socially and environmentally responsible fruit pulp processing factory that is economically viable.


    • Fruit Pulp Processing Factor that is socially and environmentally responsible with an annual processing capacity estimated at 40,000MT in the 4th year
    • Set up 10 aggregation centres
    • Set up an ICT system for efficient management of the supply chain
    • 300-acre organic farm to ensure a consistent supply
    • 40 farm estates Will be stablished

Target Value Chain(s): 
Banana Value Chain

County Involved:
Taita Taveta County

Development Interventions

Establishment of farm estates, training of farm estate advisors, training of farmers on Good Agricultural Practices, establishment of demonstration farms, training lead farmers in agribusiness, and facilitating Market and Financial Linkages. At the business level key interventions include organic banana production, aggregation, processing and marketing of fresh banana and banana pulp. Partnerships with key stakeholders including regular communication will be done. Through the project interventions at least 2,000 smallholder farmers will be organized and equipped through training and linked to various value chain actors. The investments by the commercial partners will trigger an ecosystem of investors upstream and downstream.

Total Budget
DKK 73,526,000


The development partner whose strength is in value chain and enterprise development, market facilitation, financial linkages and green growth.

The international commercial partner with a wide international market network and will primarily be responsible for establishment and running of the pulp processing factory.

The local commercial partner with vast experience in aggregation and management of farm produce supply chains will be the link between the farm estates, the factory and other markets.